Company owner operating system
45-minute weekly SEO + AEO cadence
No content factory. No vanity dashboard worship. One short weekly loop so visibility work compounds without owning your calendar.
Rule: If it doesn’t improve access, money-page clarity, proof, or answer quality, it doesn’t make the weekly list.
The weekly loop
10m
1. ProbeRun 3 AI prompts + note mentioned / accurate / right job.
10m
2. Money pagePick one page. 60-second test. Mark the one broken piece.
15m
3. One fixShip one change: sentence, FAQ, proof block, CTA, or title.
10m
4. AssignWrite the next owner demand for writer / web / vendor.
Monday script (copy/paste)
Owner standup notes
- AI probe results (pass / fail / wrong): _______________
- Page under review: _______________
- Broken piece (clarity / proof / CTA / FAQ / access): _______________
- Change shipped this week: _______________
- Owner demand to team/vendor: _______________
- Do not do this week: more blogs / more tools / more meetings
Monthly add-ons (still light)
| Cadence | Owner action | Done looks like |
|---|---|---|
| Week 1 | Full 15-min self-audit rescore | Score /20 + top 3 issues refreshed |
| Week 2 | Entity consistency sweep | Site / GBP / LinkedIn say the same who/for whom/where |
| Week 3 | FAQ / answer asset push | 3 buyer questions published as extractable answers |
| Week 4 | Vendor review | What shipped, what stalled, kill content theater |
Roles (so it doesn’t all sit on you)
Owner keeps
- Offer truth + who we help
- Final yes/no on claims
- Weekly probe judgment
- Budget kill-switch on theater
Team/vendor owns
- Draft answer blocks + FAQs
- Proof placement near CTAs
- Technical access issues
- Publishing + internal links
Kill list (protect the cadence)
Do not add mid-week
- New blog calendar before money pages pass
- New AI tools “for research”
- Redesign debates
- Keyword lists with no page owner
Only add if
- It unblocks access
- It clarifies a money page
- It adds checkable proof
- It makes an answer safer to cite
Brandastic · course.brandastic.com
Consistency beats intensity.