15-minute SEO + AEO self-audit
Do this on your own site before you hire anyone, approve a content calendar, or redesign. You’ll leave with a score, top 3 issues, and one this-week move.
⏱ 15 minutes Need: your homepage, 1 service/money page, Google Business Profile (if local), ChatGPT or Gemini tab
Minute 0–3 · Write your entity sentence
Fill this before you look at the site. Then check if the site says the same thing.
[Brand] is a [category] in [place] that helps [audience] get [outcome] through [method / proof].
If you can’t finish this, the website almost certainly can’t either.
Minute 3–8 · Homepage + money page (score 0 / 1 / 2)
0 = missing/broken · 1 = partial · 2 = solid enough for a careful buyer. Point to evidence.
| # | Checkpoint | 0 / 1 / 2 | Evidence (what you saw) |
|---|---|---|---|
| 1 | Who / for whom / where clear above the fold | ||
| 2 | Main offer is specific, not brochure fog | ||
| 3 | Buyer question answered in first 2 sentences of money page | ||
| 4 | One clear H1 matches the job-to-be-done | ||
| 5 | Proof near CTA (review, case, number, process) | ||
| 6 | CTA is obvious and low friction | ||
| 7 | FAQ / objections exist on or near money page | ||
| 8 | Mobile usable (can complete the CTA path) | ||
| 9 | Same story on GBP / LinkedIn / about page | ||
| 10 | You could measure a lead/call/form this month |
Total: ____ / 20
0–8 Foundation broken. Do not buy blogs yet.
9–14 Partial. Fix money-page clarity + proof before scale.
15–20 Solid enough to add answer assets and selective content.
Minute 8–12 · AI probe (use ChatGPT / Gemini / Perplexity)
Paste these prompts. Don’t coach the model. Score: missing / vague / accurate / recommendable.
| Prompt | Result score | What it got wrong or missed |
|---|---|---|
| “Best [your category] near [your city] for [main job]” | ||
| “Who is [your brand] and who do they serve?” | ||
| “Compare [your brand] vs [top competitor] for [use case]” |
Minute 12–15 · Decide the week
This week’s first move (one only)
Issue:
First move this week:
Owner of the move:
Done looks like:
Due date:
What NOT to do next
- Approve a 12-blog calendar before money pages are clear
- Redesign visuals while the offer sentence is still foggy
- Buy “AI SEO tools” before publishing FAQs + proof
- Prompt ChatGPT to “make us famous” without fixing the site truth
If you’re handing this to a vendor
“Please do not start with content volume. Use this audit. Confirm the top 3 issues, propose one this-week money-page fix, and show before/after copy. No ranking guarantees. No fabricated proof.”
Suggested next 30 days (after this audit)
Entity sentence live on homepage + About. Fix title/H1 on top money page.
Proof + CTA on top 2 conversion pages. Add 3 FAQs each.
Consistency pass: website, GBP, LinkedIn, directories.
One citable asset (process, checklist, comparison, or local guide). Re-run AI probe.
Brandastic AI Visibility Intensive · course.brandastic.com · Teaching tool for owners · Not a ranking guarantee