One page. One sitting. Ship today.

Money-page rewrite worksheet

Use this on a homepage or service page that should make money. Write in plain English. If marketing copy fights clarity, clarity wins.

Page URL

Primary buyer

Job this page must win

1. Entity sentence (who / for whom / where / outcome)

Formula: [Company] helps [who] in [where/context] get [outcome] through [method].

2. Answer block (first screen)

Buyer’s #1 question

Direct answer in 2 sentences

3. Proof next to the ask

Proof asset

Primary CTA

Risk reducer

4. Extractable FAQ (AEO fuel)

Q1 + short answer Q2 + short answer Q3 + short answer

5. Ship checklist

Entity sentence is above the fold First two sentences answer the buyer question Proof sits next to the primary CTA Claims are checkable (no vibes-only language) Same who/for whom/where matches GBP / LinkedIn / About Page is indexable and mobile-usable One owner can explain the page in 20 seconds

Owner demand to writer/vendor: “Rewrite this page using the worksheet. No new sections until the answer block, proof, and CTA pass the checklist.”

Final owner demand (send this)

Brandastic · course.brandastic.com Clarity first. Proof second. Personality third.