Teaching tool · same language for every site
SEO Site Health + AEO Rubric
Use 0 / 1 / 2 only. Point to a page element. Total SEO score out of 20. Then mark AEO readiness separately.
0 · Missing / brokenNot present, blocked, or actively harmful.
1 · PartialExists but inconsistent, weak, or incomplete.
2 · SolidGood enough for a buyer or careful system to make a decision.
SEO Site Health ( /20 )
| # | Checkpoint | 0 | 1 | 2 | Score | Evidence (URL / element) |
|---|---|---|---|---|---|---|
| 1 | Access / indexation | Key pages blocked, noindex, missing, or orphaned | Some money pages hard to discover | Important pages findable + indexable | ||
| 2 | Technical baseline | Broken mobile / major template failure | Usable but rough (speed, layout, bugs) | Stable core templates on mobile + desktop | ||
| 3 | Titles + intent | Generic/duplicate titles | Unique titles, weak intent/benefit | Benefit-led titles match buyer intent | ||
| 4 | On-page structure | No clear H1 / heading chaos | H1 ok, weak hierarchy | One H1 + buyer-path H2/H3s | ||
| 5 | Content depth | Thin brochure copy | Some answers, still incomplete vs competitors | Answers the job better than competitors | ||
| 6 | Internal linking | Money pages isolated | Occasional support links | Nav + related content reinforce money pages | ||
| 7 | Conversion path | CTA missing/unclear / high friction | CTA exists, weak placement or friction | Clear CTA after value; low friction | ||
| 8 | Trust / proof | Claims with no receipts | Proof exists but buried | Reviews/cases/process near claims + CTA | ||
| 9 | Authority / local / offsite | Conflicting NAP / weak presence | Some alignment across profiles | GBP + profiles + mentions consistent | ||
| 10 | Measurement | Flying blind | Tools installed, not used for decisions | GSC/GA4 + conversions reviewed |
Total: ____ / 20 · Top 3 issues: 1) ________ 2) ________ 3) ________
AEO readiness (separate pass)
| Signal | Weak | Partial | Strong | Mark |
|---|---|---|---|---|
| Entity clarity (who/for whom/where) | Generic / conflicting | Mostly clear on one page | Consistent across site + profiles | |
| Answer-first content | Buried / fluffy | Some FAQs | Direct answers + structure | |
| Proof density | None | Sparse / off-page only | Named proof near claims | |
| Citable assets | None | One thin guide/blog | Process, data, comparison, or expert Q&A | |
| Multi-surface consistency | Conflicts | Mostly aligned | Same story everywhere | |
| Monthly AI probe result | Missing / wrong | Vague | Accurate / recommendable |
Prioritization language (required)
This week
This month
Later / ignore for now
Remember fix order: access → money-page clarity → proof/CTA → FAQ/entity → broader content last.
Evidence phrases (host + peer language)
- “Conversion path is a 1 because the CTA disappears under the pricing table on mobile.”
- “Entity clarity is 0 — homepage never says who they serve or where.”
- “Content depth is a 2 on the service page; FAQ still a 0.”
- “Proof is a 1 — reviews exist on GBP, not near the form.”