Business owners seeking better AI visibility. Printed mini-audits for the room. Learn the SEO + AEO framework, then peer-critique issues and roadblocks together.
Once a month · 6 seats
~80 min · in person
Teach well · peer learning
| Min | Block |
|---|---|
| Before | Pain points submitted · mini-audits printed for all 6 |
| 0–8 | Welcome + pain-point round |
| 8–20 | AI visibility reality + SEO vs AEO language |
| 20–42 | Scorecard + AEO mapped to packet findings |
| 42–48 | AI agents for content + email (short / optional) |
| 48–76 | Peer critique hot seats (issues + roadblocks) |
| 76–80 | Close + optional review thank-you |
| Signal | Y / Part / N | Notes |
|---|---|---|
| Clear who you are | ||
| Clear who you serve | ||
| Clear where / how you deliver | ||
| Buyer FAQ on money page | ||
| Proof near CTA | ||
| Consistent story off-site |
Would AI likely recommend/cite this brand correctly? ☐ Yes ☐ Partial ☐ No
| Checkpoint | Score | Note |
|---|---|---|
| Money-page clarity (title/H1/what-you-do) | ||
| Content depth vs buyer intent | ||
| Trust / proof near CTA | ||
| Conversion path clarity | ||
| Measurement clues | ||
| Quick total /10 |
| SEO / AI quick scores (0–2) | Score | Note |
|---|---|---|
| Money-page clarity | ||
| Content depth | ||
| Trust / proof | ||
| Conversion path | ||
| Measurement |
Score each item 0–2 (0 broken/missing · 1 partial · 2 solid). Total /20.
| # | Checkpoint | Score | Notes / evidence |
|---|---|---|---|
| 1 | Access / indexation | ||
| 2 | Technical baseline / crawl health | ||
| 3 | Title tags + meta intent | ||
| 4 | On-page structure (H1 hierarchy) | ||
| 5 | Content depth vs intent | ||
| 6 | Internal linking | ||
| 7 | Conversion path | ||
| 8 | Trust / proof signals | ||
| 9 | Authority / local / offsite | ||
| 10 | Measurement (GA4 / GSC / conversions) | ||
| Total | /20 |
AI tools recommend brands they can understand, verify, and cite.
| Play | What to check | On my site? | Action |
|---|---|---|---|
| 1. Entity clarity | Who / for whom / where, consistently | ||
| 2. Question content | FAQ with direct 2-sentence answers | ||
| 3. Expertise anchors | “We specialize in X for Y in Z” | ||
| 4. Structure | Headings, lists, answer-first sections | ||
| 5. Proof density | Reviews, cases, credentials near claims | ||
| 6. Multi-surface consistency | Website / GBP / LinkedIn / directories | ||
| 7. Citable assets | Guides, process pages, original data |
Yes Partial No
Unknown Inaccurate Too generic OK
Agent = Role → Job → Inputs → Rules → Output → Human review
| Week | Focus | My commitment |
|---|---|---|
| 1 | Indexation + money-page titles/H1/CTA | |
| 2 | Proof/trust + FAQ on top 2 pages | |
| 3 | Content + Email agent briefs; 1 draft each with human review | |
| 4 | One citable asset + profile consistency pass |
| Owner / business | Main issue | Roadblock | Suggested first move |
|---|---|---|---|