01 · Brandastic Course
AI Visibility Intensive
Free invitation · once a month · 6 business owners · Brandastic HQ
AudienceOwners
PromiseGet found in AI search
MethodAudits + peer critique
02 · Room promise
Teaching first. Peer learning second. Pitch theater never.
- You arrive with printed mini-audits for the room
- We surface pain points before slides run long
- We teach shared SEO + AEO language
- We critique issues + roadblocks together
- Reviews only if you actually got value
03 · Learning outcomes
What “good” looks like after ~80 minutes
1 · LanguageSEO vs AEO in plain English
2 · DiagnosisRead your mini-audit + peers’
3 · PrioritiesTop issues + this-week first move
4 · AI visibility3 AEO plays that matter
04 · Pain points first
Before teaching: what is stuck?
60–70 seconds each:
- Name + company
- “My biggest AI / marketing pain point is…”
- “If this room unblocked one thing…”
05 · New search reality
Discovery split
GoogleLinks · maps · page rankings
AI enginesSynthesized answers · brand mentions · recommendations
If your website truth is weak, both channels suffer.
06 · SEO
SEO = searchable + rankable
Make your website crawlable, relevant, and authoritative so it ranks and earns clicks in search results.
Failure mode: “We don’t rank.”
07 · AEO
AEO = answerable + citable
Make your brand and content clear, trustworthy, and recommendable so AI tools can understand and cite you in answers.
Failure mode: “AI doesn’t know us / misstates us.”
08 · Side by side
Same website HQ. Different winning unit.
| SEO | AEO |
|---|
| Stage | SERPs / Maps | AI chat answers |
| Winning unit | Page / keyword | Entity + cited answer |
| Core signals | Tech, relevance, links, UX | Clarity, FAQ, proof, consistency |
| Content form | Optimized pages / hubs | Q&A, definitions, comparisons |
09 · Scorecard
SEO Site Health Scorecard · /20
Score each checkpoint 0–2. Use the same language for peer critique.
1–5Access · technical · titles · structure · content depth
6–10Internal links · conversion · proof · authority · measurement
10 · Checkpoints 1–5
Foundation
- Access / indexation — can key pages be found?
- Technical baseline — mobile / major breakages
- Titles + intent — unique, benefit-led money pages
- Structure — one H1, scannable hierarchy
- Content depth — answers better than competitors
11 · Checkpoints 6–10
Conversion + trust + proof
- Internal linking — money pages get support
- Conversion path — CTA + low friction
- Trust / proof — reviews, cases near claims
- Authority / local — GBP + real mentions
- Measurement — GSC / GA4 / conversions
12 · Fix order
Do not start with “more blogs”
- Access / indexation
- Money-page clarity
- Trust + proof
- FAQ / entity / answer structure
- Broader content last
13 · AEO core idea
AI recommends what it can understand, verify, and cite.
Ambiguous brands lose. Clear brands with receipts win more often.
14 · 7 AEO plays
AI visibility recommendations
1 · Entity clarityWho / for whom / where
2 · Question contentDirect FAQ answers
3 · Expertise anchorsSpecific positioning
4 · StructureHeadings, lists, answer-first
5 · Proof densityReviews + cases
6 · ConsistencySame story everywhere
7 · Publish citable assets (guides, process, data)
15 · Strong vs weak
Strong pageClear definition + process + FAQ + proof near CTA
Weak page“Leading innovative solutions” + no answerable specifics
16 · AI agents
Brief agents like junior teammates
Role → Job → Inputs → Rules → Output → Human review
Not “write marketing.” No hallucinated claims.
17 · Two agents first
Content Drafting AgentOutlines, FAQs, first drafts with AEO structure + missing-info flags
Email / Follow-up AgentShort emails, one CTA, review recap / nurture / client update
18 · Peer critique is the product
Hot seats using the printed packet
- Owner: pain point + most true/contested audit line
- Room: issues + roadblocks + first move ideas
- Host: translate into scorecard language
- Timer fair · no roasting · stay useful
19 · 30-day action order
Leave with next moves, not fluff
Week 1Indexation + money-page clarity
Week 2Proof + FAQ on top pages
Week 3Agent briefs + 1 draft each
Week 4One citable asset + consistency
20 · Close
Recap + optional thank-you
- Shared language for SEO + AI visibility
- Your packet + peer insights
- One this-week first move
- If this helped, a Google review is welcome — never required